HISD to do school bus ads

The Chron’s Ericka Mellon writes:

*Advertising could begin showing up on HISD school buses, assuming the board gives the green light, which it will. Only newly elected trustee Anna Eastman raised a slight concern at agenda review. “Our children are so actively marketed to already,” she said. But, she added, “I know it’s a great way to generate revenue.” Communications chief Lee Vela said the ads would target the general public more than the kiddos. As you might remember, cash-strapped Humble ISD jumped into this arena back in 2008.

I do remember, and I feel the same way about HISD doing it as I did Humble ISD. If we’re going to do it, I hope HISD makes a nice profit from it.

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