From Alan Bernstein’s Sunday conversation with Jessica Benkovic Colon, who chairs the Young Republican National Federation and has this to say about why Barack Obama won the national youth vote so handily:
A: It’s an interesting time to be a YR in that we are rebuilding our party and we want to see the Republican Party realize the importance of young voters.
President-elect Obama said that government is the only solution to getting us out of this economic crisis and that is in direct contrast to the very nature of who Generation X and Generation Y are. These two generations, I believe to be two of the most entrepreneurial, individual-oriented generations this country has ever seen.
Q: Then why did Obama capture so much of the youth vote?
A: Because he marketed to them. He talked directly to them. Obama used the tools at hand (such as the Internet) to go after the younger generation, and he dedicated the time and effort to it. It’s just that simple. It really is.
Yeah, the content of Obama’s message, not to mention the content of the Republicans’ message, that had nothing to do with it. No need to make any changes here! It’s all about doing it in the Facebook, with the Twittering. It’s just that simple.